The whole point of a website is to attract an audience and provide quality information that will persuade the visitor to read on and return in the future. There are many things that you can commission that may look gimmicky, a little different from other sites, but one of the questions you must ask yourself is whether those gimmicks are a positive or a negative when it comes to your potential visitors. There are other questions and each needs close consideration.
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Is modern technology always valid?
The use of the most up to date technology might be logical as far as you are concerned. However, if that technology has yet to be widely recognised by the browsers then you may be being hasty. It is more important that your website’s pages are informative; you should use modern technology sparingly and whenever it is not critical to the pages if it has yet to be widely supported by the browsers.
Should you use sound and video?
Sound and video are two elements that you may think enhance your website and you are welcome to use them. Music or video that opens without your asking for them can however be extremely irritating to some people. You need to talk to experts who spend their time each day developing websites and reading about the latest trends and research to get their view.
If you provide an easy to see button that visitors can use to switch those things on then you are providing a choice that visitors will respect. That is far different to automatically opening them and providing a button that can switch them off.
Are you reaching all the browsers?
You must be certain that your website is not designed purely for specific browsers. That means that potential traffic can be driven away. Your visitors will be turned off by any message that says your site is best used on a particular browser. It is important to remember you face competition and competitors can certainly benefit from you appearing to dictate terms to a visitor.
How important is navigation?
Navigation is one of the main things to consider when looking at the suitability of a website. It must be obvious how a first time visitor can move from page to page; clear and prominent are two basic things to remember every time. There is absolutely no need to over complicate your website with too much imagery and colour if it obscures the simple navigation details.
Should you consider flash?
Flash content is popular but it can be overused to the detriment of content, the real information that a visitor wants to see. It can be a complete turn off to some people, and they will. Similarly it may make no contribution to your website’s ranking which is an important element in your attracting traffic. Be certain it is not included for a designer’s self indulgence.
Web design Bristol is happy to give its thoughts on these questions and provide best practice when it comes to your website. You need it to reach and engage an audience in order to increase your business in the short term and beyond.