The latest gift that Google has on offer is Hummingbird, the search algorithm that does a thorough search for the queries you approach Google with. There are several illusions and delusions that are doing the rounds and showering less-informed people with loads of wrong information. There is one way out of such locked container of ignorance. A comparative analysis of the information available can disperse the cloud of confusion a bit.
Search Algorithm: This is completely a technical term that explains the method in which Google churn out what in its opinion the best results for your queries. Google search through billions of web pages and other written documents for coming up the results that suit you best.
Hummingbird: According to Google, the technique of Hummingbird has been introduced to make Google much more search friendly and help Google bringing the best result to any of your queries.
Page Rank Algorithm < Still There or Gone: “Page Rank” can be deem as merely one of the ingredients in the complete recipe of Hummingbird. Along with its several other parameters like quality of site, kinds of words that has been used in the web page, Hummingbird also take the Page Rank into consideration for judging its information to be among the best results on Google search.
Source of The Name Hummingbird: Google was looking for an allusion that can depict “fast and precise”. Apparently the word ‘Hummingbird’ proved to be a valid solution to their problem.
Initiation of Implementation: Google announced the arrival of Hummingbird in September, 2013. However the process started taking its course even a month earlier. This is the way of working for Google. It puts a new system to use and baffle users and web-masters with its smart ways. After people are panic stricken all around the web world, they make the announcement of its implementation.
Significance of This Change: The change does not mean Google lacked efficiency in its search system. Still, the new Google algorithm will only add sharpness to the process. It is almost like replacing the engine of an old vehicle with a new one to add momentum to it.
Last Update Before Hummingbird: It was the ‘Caffeine Update’ of 2010 that managed to create some sort of ripple, though very less compared to ‘Hummingbird’. That update was meant for indexing or collecting information and not for sorting the best in the lot. Amit Singhal, the chief of Google search says that it is probably for the first time since 2001 that Google algorithm has gone through such a dramatic reshuffle.
The previous reshuffles in the form of ‘Panda’, ‘Penguin’ can create an illusion of big algorithm change. However in truth, they were minor redoing for updating old, existing algorithms and not complete new implementations. After all, changing an oil filter can never be compared to replacing the entire engine.
In What Ways is Hummingbird Different: CONVERSATIONAL MODE is the new ‘it’ way of searching. Web users these days fill the search box of Google simply with the first thought that comes to their mind. It can be a question asked to a friend like, “where near my house can I buy the best iPhones?” The previous formula of Google search used to focus on a bunch of words like, ‘iPhone’, ‘buy’ etc. Hummingbird prefers concentrating on the meaning of the complete query and therefore the search process goes beyond simply a few words and finds the relevant info after locating the area of your house. So, better search results end with up specified and relevant answers.
Google has already introduced such kind of a search process in its Knowledge Graph Search procedure. With the advent of ‘Hummingbird’ even Graph Search is going to come up with better answers.
Does That Work: It is difficult to say how far Google will be successful in making Hummingbird work in favor of its search results. The aim is to use the algorithm in favor of streamlining search results to reduce wastage of time in searching for certain information. Previously, a query about medicine used to show up search results with information related to acid and several other chemicals. The queries like, “Pay all bills through bank cards” used to land you in the home page of the bank site. After the implementation of Hummingbird, it is expected that such a query will take you to the related bank page consisting information related to payments with the cards of that particular bank.
Is SEO Dead: Google has the very simple guidelines for the SEOs in the coming years when the process of SEO will be rubbing shoulders with Hummingbird. It is not at all dead. The way it is not easy to say whether it is good or bad for the optimization of sites in the coming years, it is also difficult to direct the exact course which SEO will take in near future. The staple instructions of high quality, original content remains there as one of the criterion for seamless optimization.
Are We Going to Lose Traffic: It has been almost a year since Hummingbird had been implemented. So, there is no panic button apparently anywhere near you that can be pressed anymore. If your sites have all come clean, then you have passed the acid test and have come through the algorithm unscathed. If you still think that you have lost traffic in the intermediate period, there can be multiple reasons for that. The biggest among them can be the minor updating to its algorithms that Google keeps on doing every now and then without any information of the web users.
Google apparently has no intention to put all the existing sites in trouble or make the web masters wreck their nerves over the frequent changes in their strategies that they cannot remain in peace with their current strategies to improve all heir online presence. The aim of such major shifts in Google algorithms is to resist any pattern that makes it easy to optimize site and get high ranks without plutting stress on quality of information delivered. Conscious and honest SEO efforts can still survive such well-thought out attempts to enhance quality of online information.
Author’s Bio: Garry Hanks is an expert in the search market for last ten years. She has played the role of guest editor in several publications that are designed for informing web masters about the current search market. She is currently an advisor on search engine optimization at Zoom Web Media.