Whether a well-established business or a start-up, it’s hard to stay up-to-date and organized for smooth running operations. However, there’s plenty of new tech out there to keep you afloat. Here are six tools every business should adopt.
Many companies hire someone to build their website. For newer businesses, however, limited budgets often result in self-made or cheaply purchased ineffective representation for their company online. Wix is the answer to entrepreneur’s web woes. As a free website (or blog) building service, Wix’s system accommodates the tech skittish with templates rather than code, and the tech savvy with the app market. Companies easily sync their apps not only to their own sites, but to the marketplace for more exposure. On top of exposure, the online store setup makes selling products simple and trustworthy.
Topping Forbes‘ small business tools must-haves, Google Analytics plays right into the digital marketing game. It tracks statistics of website traffic and website traffic demographics vs target audience. In other words, the free tool allows you to see the number of visitors to your website, where they are from (some of that info, at least), what brought them to the site, and how long they stay on the site. As such, it’s an effective tool to evaluate the effectiveness and reach of your social media and personal website(s), displayed in easy-to-read charts and graphs by day, week, month, or year.
Call Tracking allows call tracking, recording, and analytics. With call tracking, businesses find market budgeting that much easier by knowing what calls come from PPC, SEO, website, print, and various other sources. With the analytics to show, the resulting specialized advertising decisions drive better ROI and allow for improved customer service. This especially works for companies with multiple agencies or clients.
Since Buffer, a social media post or share management tool that manages Facebook, Twitter, and other social media but lacks Google+ sharing capabilities, add Do Share to your system. Many disregard Google+’s importance, but it reportedly ranks number two, right beneath Facebook. Like Buffer, you’ll be able to schedule posts to your Google+ page and profile. Pro tip: Keep your Google Chrome browser open, otherwise this won’t work.
As a small business owner, freelancer, or self-contractor, if you own an iPad, iPhone, or iPod Touch, it’s highly advised that you purchase a Square reader and download the free app to make your Apple devices an instant and safe transaction hub. You’ll only pay 2.75% per transaction without the hassle of monthly charges or annoying contracts. Plus, it works with all major credit cards.
LinkedIn makes hiring talented and motivated employees a one-stop shop. With your own network contacts and contacts of those within the network accessible, this free social media site makes finding viable options for open positions, connecting with influential peers, or sharing business tips and experiences on the top professional site an important business expansion and learning tool.
Once you have the right team and the right tools for them to master, your can really flex your business muscle. Get the tech down to get your sales up.